Promote Your Business Through Social Networking

Filed in archive Business , Social Networking on August 25, 2010

© Intersection Consulting

Social networking sites have once been banned in the business scene, but have recently been rediscovered as a valuable marketing tool.

Since companies have allowed their employees to log in to their social network sites during office breaks, they are finally realizing that social networks are venues for marketing their products and services. The critical point now is to know how to maximize these sites into sales conversion.

Here are ten tips:

1. Keep safe. Separate your business sites from your personal account.
2. Set your business site/s privacy to be viewed by everyone.
3. Update all accounts regularly. If there is time constraint, cut down on the number of accounts you keep.
4. Manage and update several accounts/sites in one go by using aggregate applications.
5. Space out your posts at intervals to avoid overwhelming your market. Some aggregates allow posting at a later time.
6. React and respond to posts of other people. A relationship is a two-way street.
7. Balance strictly business with lighter content to avoid looking like spam.
8. Limit posted links on your site to those that support your products and services. Do not flood your site with too many links so as not to look like just a station for other true sites.
9. Reinforce information with multimedia tools for better recall.
10. Expand your reach through paid advertisements that may be posted everywhere including sites of people who are not yet in your network.

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