© Tomas Wennstrom
Social web commerce is being boosted by Sellaround, the first social web platform that is designed for resale, distribution and selling on the internet. The platform now has a 'Recommend' function for buyers who want to receive discounts.
These discounts can now be taken advantage of by buyers who share the Sellaround widget with their friends on the social web. Another 'Crowdsaving' function on the Sellaround widget allows sellers of a product to set a minimum number of sales which will activate a discount on a given product. Buyers then have the chance to purchase at a lower price and sellers benefit as their product is distributed through social web likes and tweets. There are more ways than ever to buy or sell easily thanks to these Sellaround social web features.
© Sean MacEntee
It seems that every company is searching for the best way to interact with customers via social media, and the social media sites themselves are no exception. Web 2.0 sites like Facebook, Google and Twitter also find themselves challenged to deliver a satisfying customer service experience. For example, Facebook's customer satisfaction scored slightly lower than poor performing industries like airlines and subscription TV services in 2010.
Even Google's customer service satisfaction ranking was down 7% form 2009. Executives in the social media industry are very aware of the importance of customer service, because every customer is a potential brand ambassador. Yet despite their efforts in this regard, the sites have provided the venue for a number of popular viral campaigns by disgruntled customers against the companies. It is estimated that 62% of consumers who have heard about a bad customer service experience via social media intentionally avoided or stopped doing business with the company as a result.
© kenburbary
Brightedge has introduced a social analytics web 2.0 site tool that analyzes tweets and Facebook "likes" to help businesses determine the best ways to use social networks to boost search engine optimization and traffic. This tool can help enterprises make themselves heard in the clutter of social networking noise, as it lets companies predict the impact that social media is havign on SEO.
This can boost the return on their marketing investment. BrightEdge has integrated social media data into its SEO platform for the Internet, which analyzes the content of tweets and Facebook "likes" to help identify and target the areas within social media that can offer companies the largest boost to their SEO. Brightedge also provides clients with reporting tools so that brands can identify social media strategies that will boost their search rankings.