Brightedge has introduced a social analytics web 2.0 site tool that analyzes tweets and Facebook "likes" to help businesses determine the best ways to use social networks to boost search engine optimization and traffic. This tool can help enterprises make themselves heard in the clutter of social networking noise, as it lets companies predict the impact that social media is havign on SEO.
This can boost the return on their marketing investment. BrightEdge has integrated social media data into its SEO platform for the Internet, which analyzes the content of tweets and Facebook "likes" to help identify and target the areas within social media that can offer companies the largest boost to their SEO. Brightedge also provides clients with reporting tools so that brands can identify social media strategies that will boost their search rankings.